Algorithm – is an effective method for solving a
problem expressed as a finite sequence of steps. Algorithms are used
for calculation and data processing, and have a list of well-defined
instructions for completing a task. Visit the
Google Algorithm article for a more in-depth explanation!
ALT Tags/Attributes – HTML tags that provide text as an alternative to the graphics on a web page.
Analytics – Measurement of website statistics such
as the number of visitors, where they arrived from, and how much time
they spent on a website.
Anchor Tags/Anchor Text
– Text used to create links to other pages. Text is displayed as a
link instead of the URL for the link being displayed. An anchor tag can
point users to another web page, a file on the web, or even an image or
sound file. You are probably most familiar with the anchor tags used
to create links to other web sites.
Backlinks – Links that are directed to your site from another Web site on the web.
Black-Hat SEO – Unethical SEO Strategies! Great example would be
Keyword Stuffing!
Blog – A web site where entries are written in chronological order and commonly displayed in reverse chronological order.
Blogroll – A list of links to other blogs or web sites that the author of the blog regularly likes to read!
Bounce – The term used to describe a web site visitor landing on a web page and immediately clicking away from it.
Broken Links – URL’s or text-based links that do not lead to the expected page.
Call to Action – A statement that entices a
potential customer to make a purchase, sign up for a newsletter, or take
some other desired action.
Canonical Issue
– When a Web site is accessible using both the www and the non-www
version of its URL. Search Engines can treat these URL’s as separate
sites altogether. This is known as a canonical issue. Matt Cutts of
Google states it this way… “Canonicalization is the process of picking
the best url when there are several choices, and it usually refers to
the home page.”
Cascading Style Sheets (CSS)
– CSS is a style-sheet language used to describe the presentation of a
document written in a markup language. Its most common application is
to create a style for the web pages (the look and feel of the web page)
written in HTML and XHTML, but the language can be applied to any kind
of XML document.
Container Tags – A set of HTML tags that contain a full command. Usually indicated by the opening and closing tags (e.g. <b>
Bold</b>).
Cookies – Parcels of text sent by a server to a web
browser and then sent back unchanged by the browser each time it
accesses that server.
Crawlers – Search Engine programs that
crawl from one site to another, following the links given to them or included in the page they are examining, see
Spiders.
Database – A collection of information stored in a
computer in a systematic way such that a computer program can consult it
to answer questions.
Dynamic Content – Content that changes regularly — usually news, blog content, or other types of easily renewable content resources.
Error 404 – A web site error that appears when a
specific URL cannot be found and no other indicatior that the web site
exists is apparent.
FTP – File Transfer
Protocol (FTP) is a standard network protocol used to copy a file from
one host to another over a TCP/IP-based network, such as the Internet.
FTP is built on a client-server architecture and utilizes separate
control and data connections between the client and server.
Google Analytics – A web site statistics measurement program.
Google Sandbox – The Google Sandbox is an alleged
filter placed on new websites. The best way to describe the Google
Sandbox would be to say that the new website is given a probation
period, so it is kept in lower than expected for searches, prior to
being given its full value for backlinks and content written. In a
nutshell, your site will have to prove itself worthy to be ranked by
Google.
Grid Hosting
– Grid Hosting Technology is a flexible hosting platform that
distributes your website content among multiple servers as opposed to
just one server (Shared Hosting).”
Header Tag – The HTML tag that denotes the header of a web page (represented by H1, H2, H3 etc.)
Hierarchical
– The chain of command (ie the way authority is organized… the level of
authority).
Hierarchical systems are as popular in computer systems as
they are in other walks of life. The most obvious example of a
hierarchical system in computers is a file system, in which directories
have files and sub-directories beneath them. Such a file organization
is, in fact, called a hierarchical file system.
Htaccess File –
When a visitor/spider requests a web page via any means, your web
server checks for a .htaccess file. The .htaccess file contains specific
instructions for certain requests, including security, redirection
issues and how to handle certain errors.
HTML – Which stands for
HyperText Markup Language… it is the predominant markup language for
web pages. It is written in the form of HTML elements consisting of
“tags” surrounded by angle brackets within the web page content. It is
the building blocks of all basic websites.
HTML Tags – Code elements in a web page that identify different parts of the web page so the web browser will know how to display it.
HTTP – Hypertext
Transfer Protocol (HTTP) is an application-level protocol for
distributed, collaborative, hypermedia information systems. HTTP
defines how messages are formatted and transmitted, and what actions Web
servers and browsers should take in response to various commands.
Hyperlink – A
hyperlink (or link) is a word, group of words, or image that you can
click on to jump to a new document or a new section within the current
document.
IMG ALT Tags – An HTML tag used to define alternative text in place of a graphic in the event that the graphic cannot be displayed.
Impressions – The number of times that people see a web page or advertisement.
Inbound Links – Links to your web site from someone else’s site.
Indexing – A method by which web pages are classified in search engine databases… a method of organizing your information.
Internal Links – The links that lead from one page to another within the structure of a single web site.
Javascript –
Javascript is a client-sided script that can interact with HTML source
code, enabling Web authors to spice up their sites with dynamic content,
it allows greater interactivity in a document by responding to user
events. Example (one of many): Javascript can be used to enable a
rollover image to appear when you mouse over an object.
Keyword Density – The frequency with which chosen keywords or phrases appear on a web page compared to the other text on the page.
Keyword Prominence – This means how close to the
beginning of the page’s Title, Heading tags, or Meta description your
keyword or keyword phrase is placed.
Keyword Proximity – Refers to how close two or more
keywords are to each other. You will achieve higher rankings if you
place your keywords close together.
Keyword Research – Is a practice used by search
engine optimization professionals to find and research actual search
terms people enter into the search engines when conducting a search.
Keyword Spamming – The practice of overusing keywords in an attempt to trick search engines into ranking a web site higher in search results.
Keyword Stuffing – The repeat of your keywords too many times on a web page, either in text or in HTML tags than is appropriate.
Landing Page – The web page to which visitors are directed when they click through an advertisement.
Linkbait – Web content that is placed on a blog or a
website to attract inbound links (backlinks) from other web sites to
improve your Search-Engine Rankings.
Link Tag – An HTML tag that defines a hyperlink within a document. The HTML code used is as follows:
<a href=”URL HERE”>Text Link Here</a>.
Long Tail Keyword Research – Highly targeted, niche keywords. “Broad” vs. “Long Tail”… Example: Broad Keyword –
Identity Theft; Long Tail Keyword –
Internet Identity Theft Statistics. What you’ve done is narrowed down the search by giving the specific information you are looking for about “Identity Theft”.
LSI
– Latent Semantic Indexing (LSI) is an indexing and retrieval method
that uses a mathematical technique called Singular Value Decomposition
(SVD) to identify patterns in the relationships between the terms and
concepts contained in an unstructured collection of text, in other
words, multiple words that have similar meanings.
Meta – The prefix
meta is used to mean
about (its own category). For example, metadata is data about data (who
has produced it, when, what format the data is in and so on).
Meta Tag – To put
it briefly, the meta tag is used by search engines to allow them to
more accurately list your site in their indexes. The tag provides
metadata about the HTML document and are typically used to specify page
description, keywords, author of the document, last modified, and other
metadata. The tag always goes inside the head element.
Metadata – Web pages often include
metadata
in the form of meta tags. Description and keywords meta tags are
commonly used to describe the Web page’s content. Most search engines
use this data when adding pages to their search index.
NoFollow Tag – An HTML tag that tells search engine crawlers that they should not follow a specific link or set of links on a web page.
Off-Page Optimization – strategies for search engine
optimization that are done off the pages of a website to maximize its
performance in the search engines for target keywords related to the
page content. Examples can be: Obtaining links from high ranking
publisher sites; Search-engine submission; directory submission; social
media and bookmarking sites; anything to gain traffic back to your site
and show your site as an authority.
On-Page Optimization – Factors that have an effect
on your web site or web page that will be listed in the natural
search-engine results pages. A few examples of on-page optimization
include the HTML code, meta tags, keyword placement and keyword density
along with performing other tasks to create a search-engine friendly
site.
Organic Keywords – Keywords that appear naturally on
web pages and draw decent search engine rankings. These are usually
keywords for which no paid keyword advertising programs or other paid
advertising efforts are involved.
Organic SEO – Strictly speaking, SEO efforts that are integrated with Web site design and do not require a monetary investment.
PageRank – A method by which Web pages are ranked in Google search results.
Ping – A method of notifying blog directories and search-engines that your blog has been updated.
Plug-ins – A mini-application that performs a specific function after it is installed as a part of a larger program.
Protocol – A protocol is a set of guidelines or rules. Examples:
Communications protocol is a set of instructions for transferring data. |
Internet Protocol
(IP) is the principal communications protocol used for relaying
datagrams (packets) across an internetwork using the Internet Protocol
Suite.
Reciprocal Link
– When two Web sites link to each other. Usually a consensual linking
relationship, though reciprocal linking can also occur naturally for web
sites in the same topic area.
Robots – Computer programs that visit a web site based on links and other criteria set out by the search engine algorithm.
Robots Meta Tag – A simple mechanism to indicate to
visiting web robots whether a page should be indexed, or if links on the
page should be followed.
Robot.txt – The file that is used to tell robots and crawlers what not to crawl on your site.
RSS Feed – RSS stands for “Really Simple
Syndication”, it’s a syndication feed that grabs news, blogs, or other
activities and presents the reader with up-to-date content.
Scraping –
Known as Web scraping which is the process of automatically collecting
Web information. Web scraping (also called Web harvesting or Web data
extraction) is a computer software technique of extracting information
from websites.
Search Algorithm
– A mathematical equation used to define what words or phrases someone
is looking for and how the collected results should be returned to them.
Search Directory – A listing of the different web pages available on the Internet, divided by category and subcategory.
Search Engine – is designed
to search for information on the World Wide Web and FTP servers. The
search results are generally presented in a list of results and are
often called hits. The information may consist of web pages, images,
information and other types of files.
Search Engine Optimization (SEO)
– is the process of improving the visibility of a web site or a web
page in search engines via the “natural” or un-paid (“organic” or
“algorithmic”) search results.
Sitemap HTML Version
– HTML sitemaps are actually an HTML page with links to internal pages.
They are used to list all hyperlinks of different sections and pages
of your blog/website. Although an HTML sitemap is primarily created for
human visitors, this page acts as proxy for internal pages and their
primary scope is to reduce the number of steps the crawler should follow
to reach the final target (the url).
Sitemap XML Version
– An XML file that lists URLs for a site along with additional metadata
about each URL (when it was last updated, how often it usually changes,
and how important it is, relative to other URLs in the site) so that
search engines can more intelligently crawl the site.
Social Bookmarking – A way for Internet users to store, classify, share, and search Internet bookmarks.
Social Media – A group of web-based applications
that enable people with like interests to share that interest and other
parts of their lives through participation in an online community.
Spiders – Web crawlers that examine and
index web pages.
Static Web Pages – are web pages that are delivered
to the user exactly as stored, in contrast to dynamic web pages which
are generated by a web application, user interaction.
Stemming – The growth of one related word from another, using prefixes and suffixes, e.g. “game”, “gamer”, “gaming”, “endgame”.
Stop Words – Forbidden words that will cause a search engine to stop crawling your web site.
301 Redirect
– A search-engine friendly snippet of code to move your entire Web site
from one domain to another. The 301 redirect is your best bet to keep
your current search-engine rankings. You can also use the 301 redirect
any time you move a page from one location to another on your Web site.
Tags – In the HTML syntax, most elements are written with a start
tag and an end
tag,
with the content in between. Tags are composed of the name of the
element, surrounded by angle brackets. For Example: a paragraph, which
is represented by the
p element, would be written as:
<p>In the HTML syntax, most elements are written …</p>.
TCP/IP – The Internet Protocol Suite is the set of
communications protocols used for the Internet and other similar
networks. It is commonly also known as TCP/IP, named from two of the
most important protocols in it: the Transmission Control Protocol (TCP)
and the Internet Protocol (IP), which were the first two networking
protocols defined in this standard.
Title Tags – HTML tags that define the title of a web page.
URL – Stands for Uniform
Resource Locator, which means it is a uniform (same throughout the
world) way to locate a resource (file or document) on the Internet. The
URL specifies the address of a file and every file on the Internet has a
unique address.
URI – Stands for Uniform Resource Identifier, and
it’s the official name for those things you see all the time on the Web
that begin ‘http:’, ‘FTP’ or ‘mailto:’, etc. A URI is a standard global
identifier for an Internet resource that may be local or
remotely-accessible. URIs follow the same general syntax as URLs; in
fact, URLs are one type of URI. Whereas URLs always refer to network
addresses (including a protocol specification, host name or address, and
local path), a URI does not necessarily refer to a remote resource. For
example, the URI file:///c:/ specifies a local directory. Because file
does not refer to any specific network protocol, this URI is not also a
URL (an easy way of looking at this is to just think ‘URL’ whenever you
see ‘URI’).
Weblog – A
blog (a blend of the term web log) is a type of website or part of a website.
XHTML – eXtensible HyperText Markup Language (XHTML)
is a family of XML markup languages that mirror or extend versions of
the widely used Hypertext Markup Language (HTML), the language in which
web pages are written.
XML – Extensible Markup Language (XML) is a set of
rules for encoding documents in machine-readable form. Maybe it is a
little hard to understand, but XML does not DO anything. XML was created
to structure, store, and transport information.
XML Sitemap – A file that lists all the URL’s for a
web site. This file is usually not seen by site visitors, only by the
crawlers that index your site.
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