SEO & Social Media Tips

In internet marketing, multivariate testing is a process by which more than one component of a website may be tested in a live environment. It can be thought of in simple terms as numerous A/B tests performed on one page at the same time. A/B tests are usually performed to determine the better of two content variations; multivariate testing can theoretically test the effectiveness of limitless combinations. The only limits on the number of combinations and the number of variables in a multivariate test are the amount of time it will take to get a statistically valid sample of visitors and computational power.

A/B Testing Create two (or more) different versions of your website and see which one performs better

Multivariate Testing Discover which combination of changes (in headline, images, etc.) maximizes conversions 




source: http://visualwebsiteoptimizer.com/
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