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Setting URL Parameters in Google Webmaster Tool


Defining URL parameters or rewriting URL using Google Webmaster Tool is one of the important strategy of Onpage SEO technique. This technique is important to do SEO of dynamic websites

URL parameters depend upon your site configuration and architecture that what links will be displayed. In simple words, Parameters can be considered as variables.

There are .htaccess code which automatically redirects such links to single permalink but at times Google indexed such links along with URL parameters, which not only calls for low quality content but also created duplicate content issue.

Parameter handling is a useful option under Google webmaster tool to help indexing and deindexing pages which are added due to parameters like nombile, utm_source, replytocom, preview and so on.

You can access it under configuration > URL parameters.
 
To understand better, we can take example for replytocom and see how easy it is here:

You can change settings and see which link will not be indexed after making changes. This is very useful for  websites to noindex different parameter to ensure safeguard from duplication issue.

 
 

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