Techniques for SEO for Dynamic sites
Just came across an interesting article, which my readers could enjoy and get benefited. It explains the techniques for SEO for Dynamic sites:
General Dynamic Page Listing Tips
Search engines are getting better at listing dynamic web pages. There are a few basic thumb rules to help search engines index your dynamic website.- Build a linking campaign. As you get more inbound links search engine spiders will have more reason to trust the quality of your content and they will spider deeper through your site.
- Use short query strings. Most search engines will do well to list dynamic pages if each query string is kept less than 10 digits.
- Minimize the number of variables. When possible you want to use three or less different parameters, the fewer the better. If you use long parameter strings and a half dozen parameters it is a fair bet that the site will not get indexed.
- If you still have problems you can use a CGI script to take the query string out of your dynamic content or try one of the other dynamic page workarounds listed below.
- Other dynamic workarounds: There are multiple ways to list dynamic web pages in search engines. Common techniques are:
- Hard coded text links
- Bare bone pages
- Coldfusion site maps
- Apache Mod Rewrite
- IIS Rewrite Software
- Paid Inclusion
Hard Coded Text Link
To list dynamic web pages in search engines you can capture the entire url in a link like:<a href="http://www.search-marketing.info/catalog.html?item=widget&color=green&model=6">Green widgets style 6</a>
If you use static links like listed above to reference dynamic pages, search engines will usually be able to index them. Many sites use a site map which captures the most important interior pages.
If you have enough link popularity and link into a couple of your main category pages using static links then search engines will usually be able to index the rest of the site.
Bare Bones Pages
You also can make a bare bones static page for each one you want listed in search engines.<html>
<head>
<title>Green Widgets style 6</title>
</head>
<body>
<!--#exec cgi="myscript.pl?greenwidget-6"-->
</body>
</html>
Site Map
URL Rewriting using:
a) Apache Mod Rewrite
For Apache servers there is a way to make dynamic pages seem like static pages called Mod Rewrite. The documentation on MOD Rewrite is located on the Apache website. Apache MOD Rewrite.b) IIS Rewrite Software
IIS servers do not have the built in rewrite features like Apache Mod Rewrite. You still can rewrite your URL's on IIS servers using custom built software programs.Trusted Feed Paid Inclusion
You can pay to use trusted feeds to upload dynamic content to Yahoo! to acquire traffic at a cost per click bases through the Overture Site Match program. I would consider this a last option for many sites since many business models can not support the incremental cost per click charges.Canonical Tag
The duplicate page issue can be addressed with adding the canonical tag to your pages. There is a strong chance that will fix your duplicate page title issue as well.
Social Media Optimisation
link to these pages from websites like facebook, twitter to have fast crawling.Robot.txt
Tell Google in your robots.txt that it can access your website and make sure non of the pages you would like to be indexed carry the noindex-value in the robots meta-tag.
Categories:
Onpage SEO Techniques
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