SEO Checklist
1.
Social icons:
Suggestion: Need to create Social
Accounts and linked with social profiles.
2.
W3C Validation:
Suggestion: Need to solve all the
possible errors.
Helpful Urls:
http://squizlabs.github.com/HTML_CodeSniffer/
http://validator.w3.org/
3.
Title, Meta Description & Meta Keywords Tag:
Suggestion: All Pages should contain
high quality Title and Meta Tags according to targeted.
1. Title (Limit 70 Chracters)
2. Description (Limit 250
Characters)
1. 10 Keywords (Limit 150 Chracters)
2. URL, Domain Name
3. Content
4. Proximity, Phrases, Synonyms
Important Instructions: For dynamic
sites, you can add title to every url,
and title to every paragraph. Also should give alt name to every image
based on your keywords.
4.
Heading Tags:
Suggestion: Website should contain
proper Heading Tags for the headings of the website.
5.
Content Optimization:
Suggestion: Content of all the pages
of website should be of high quality, unique, descriptive and keyword rich.
6.
Internal Linking:
Suggestion: Internal Linking of the
website should be very good and user friendly.
7.
Alt Attribute:
Suggestion: Need to use keyword
optimized Description in Alt attributes of all images. 2. Width & Height
Attributes
8.
Google Analytics:
Suggestion: Need to Place Proper
code of Google Analytics just before </head> tag of the website.
9.
Webmaster Tools:
Suggestion: Need to set up Webmaster
Tools for the website.
10.
404 (page not found) Page:
Suggestion: Need to set up a well
optimized 404 page not found error page.
Also should be able to differentiate and manage 404 error page and Result not found page
separately.
11.
HTML Sitemap:
Suggestion: Need to set up a well
optimized HTML Sitemap.
12.
XML Sitemap:
Suggestion: Need to create a XML
sitemap and declare it in robots.txt file.
13.
Robots.txt:
Suggestion: Need to create a
“robots.txt” text file and upload it on the root of the website with all the
links which don’t want to be crawled and List the path of the XML sitemap in
robots.txt file.
14. Language Declaration:
Suggestion: Need to declare in the
<HTML> tag of the website.
15.
Index, Follow Tag:
Suggestion: Need to declare index,
follow Tag in the head section of the website.
16.
Footer:
Suggestion: Footer should be well
optimized with the important links of the website
17.
Blog:
Suggestion: Need to setup a blog and
it should be updated with fresh content frequently.
18.
Geo Meta Tag:
Suggestion: Need to declare Geo Meta
Tag in the of head section the website.
19.
Privacy:
Suggestion: Need to create a privacy
policy page and linked it in Main Menu or Footer Menu of the Website.
20.
Phone and Address on Home Page:
Suggestion: Phone, Address and
Contact information should be declared in text on the home page of the website.
21. Copyscape:
Suggestion: Many pages of the
website are detected as copy content and which can be checked on
http://copyscape.com/.
22.
Speed: Need To Fix Some Points
Suggestion: Make the speed of your
website fast. Provide website visitors with a better web surfing experience.
https://developers.google.com/speed/pagespeed/insights
23.
Rel=”author”:
Suggestion: If the site has an
author then Website should contain the <link> tag connected to Google
plus account of author of the website.
24.
Broken Links: Some
Warning’s Detected
Suggestion: Need to solve all the
Errors.
• Website Should Have Catchy Look and
Well designed.
1.
Can Take Reference of the
following:
i) http://www.libertyfoxtech.com/-
Presentation, images, testimonials
ii) Attractive Tag line representing our
company should be properly place at top.
iii)
http://www.pnnsoft.com/index.html?gclid=CLfpoO7OtbQCFQ2znQodMmUA2A -
mention services properly and highlighting, hyperlinks for each service that
each service should have its own page link.
iv)
http://www.wildnettechnologies.com/web-development-services.htm-
Highlight properly Call to actions "Request for Proposal" or whatever
it is.
v)
http://www.mediaseocompany.com/contact-us.html - Good presentation of
call to actions "Call us Now", "Contact Now", "100%
Satisfaction Guaranteed".
• Website should have high quality,
unique, descriptive and keyword rich content in all the pages.
• Website should have unique pages for
all the specific topics.
25.
Redirect: 301 Redirect, 404 redirect
26.
HTML Compress Code (Gzip)
http://htmlcompressor.com/compressor.html
27. Important Instructions: External CSS, Internal Javascript- no script tag
28. Clear Call to action button
29.
Tracking & Analyzing Tools:
1. Google Analytics
2. Google Webmasters
3. Page Speed/ Yslow/
websiteoptimization
4. Lynx
30. W3C Validation
HTML/ CSS
Heading Tags: H1, H2, H3, H4, H5, H6
31. Page Analysis
Page load time
Broken Links
Heavy Images
Flash
32. Change
competitive word to keyword
like Category to Cuisine.
32. Add static pages for dynamic results
Categories:
basic SEO techniques
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