SEO & Social Media Tips

Your blog is your voice. Even when you’re not writing, your blog needs to be relevant to your brand and speak to your audience. Thus, finding a guest blogger should not be taken lightly. Here are three places to start your search for a guest blogger.

Monitor News/Blog Feeds: If you’re already blogging, you most likely have a substantial list of sources or places to go for the latest industry news. Have you noticed a trend in articles or blogs you read most often? Contacting an admired blogger directly with a simple note about your guest blogging opportunity can be a great place to start. Also, you’re already familiar with their ability, which saves time (and often frustration) in reviewing writing samples.

Use Google Blog Search: As Ben mentioned in a previous post, the Google Blog Search tool can be a valuable resource that meshes industry-related keywords and the top blogs found on the internet. For example, a quick search for “Content Marketing” produces numerous reputable content marketing blogs published on sites such as contentmarketinginstitute.com and socialmediatoday.com.

Hire a Content Writing Company: There are many companies that specialize in writing quality content within your company’s specifications, such as CEM. Hiring a content writing company is a quick and no-hassle way to get some fresh content on your blog. For those pressed for time, this is often the best option. Be sure you work with a company that hires well-qualified writers who can tailor content to your specific needs.

Source: http://www.business2community.com

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