Digital Marketing Course Outline

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Posted by Unknown Friday, November 15, 2013 1 comment

What is SEO?	Internal Ranking Factors
How to generate traffic to your site	External Ranking Factors
Need of SEO (Search Engine Optimization)	Algorithms Change
Website Essentials	Google Updates
On Page Optimization	Off Page Optimization
SWOT Analysis of Website	Directory Submission
Competetors Analysis	Deep Linking
Keyword Research	Creating Blog
Title, Description & Other Meta Tags	Pinging Blog
Hyperlink, Image Optimization	Blog Commenting
Internal Linking, Using Backlinking	Article Submission
One Way, Two Way (Reciprocal ) Links	Forums & Press Release
Keyword Density, Keyword Proximity	Classified Submission
Using Image ALT, Title Tag	Viral Marketing
Header & Footer Keyword Optimization	RSS Feed Submission
Logo Optimization	PPT Submission
Robots.Txt Optimization	PDF Submission
XML Sitemap Creation & Submission	Local Listing (Google Places)
Webpage Size, Weight, Page Rank	Free Backlink Creation
URL Renaming / Rewriting	Call to Action
Using Google Webmaster Tools	Copyscape & Duplicate Content
Adding Site to Google	W3C Validation
Verifying Site with Google	CSS Validation
Fetching & Indexing Webpages	Using Yahoo Answers
Checking site for Crawl Errors	Creating Professional Reports

Module 2- SMO (Social Media Optimization)

Creating Facebook Fan Page	Using LinkedIn for Business
Increasing Likes for Fan Page	Creating LinkedIn Company Page
Marketing using Facebook	Posting Job using LinkedIn
Creating Facebook PPC Ads	Creating LinkedIn PPC Ads
Using Facebook Plugin	Using Slideshare
Using Twitter	Using Pinterest
Promoting Youtube Video	Using Flickr

Module 3- Google Adwords

Introduction to Pay per Click- PPC	Search Network vs Display Network
Benefits and Significance of PPC	Importance of Quality Score
Google Adwords Campaigning	CTR- Click Through Rate
Google Adwords Account Configuration	Adwords Editor
Keyword Research	Using MCC (My Client Center)
Creating Adwords Account	Automatic/Manual Payment
Creating Search Campaign	Creating Display Campaign
Standard/Product Listing/Dynamic Ads	Mobile/All Features Ads
Device Targetting	Creating Audience List
Single/Multiple Location Targetting	Tag Based/Rule Based List
Setting Bids- Manual/Automatic	Using Display Remarketing
Setting Daily Budgets	Using Delivery Methods
Using Location/Sitelink/Call/Social Extensions	Ad Schedule
Creating Ad Groups	Ad Delivery
Creating Text Ads	Ad Rotation
Text Ad Guidelines	Frequency Capping
Display/Destination URLs	Display Targetting Methods
Adding keywords to Add	Creating Image Ads
Creating Display Campaign	Using Display Ad builders
URL Renaming / Rewriting	Creating Video Ads
Using Opportunities	Linking Youtube Account
Using Conversions	Video Remarketing
Traffic Estimator Tool	Using Billing Tab- Payment Methods
Placement Tool	Account Access
Contextual Targetting Tool	Notification Settings

Module 4- Google Analytics

Introduction to Web Analytics	Site Search- Custom Search Engine
Setting up Account and Profile	Tracking Search Terms
Report Interface	Using Experiments
Visits, Unique, Returning Visitors	In Page Analysis
Page Views, Bounce Rate	Setting Goals & Funnels
Demographics- Language, Country, City	URL Destination, Visit Duration
System- Browser, Operating System, ISP	Page/Visit
Mobile- OS, ISP, Screen Resolution	Event Tracking
Behavior- New vs Returning Visitor	Using Filters
Visitor Flow	E-Commerce Tracking
Traffic Sources- Direct, Search, Ref, Campaigns	Custom Reporting
Site Speed- Page Timing, User Timing	Animated Reports
E-Mail & Export Reports	Adding Report to Dashboard

Module 5- E-Mail Marketing + Affiliate Marketing + Google Adsense

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