Job Description:

• Keyword research
• Data mine web analytics to develop new keywords.
• Collaborate with SEM counterpart to identify leverage conversion data.
• Competitor site analysis
• Collaborate with writers to develop keyword targeted content.
• Collaborate with webmaster to ensure SEO friendly site architecture.
• On-page SEO optimization (Title tag, description, H1, H2, keyword density, internal links, page size, XHTML compliance, W3C compliance)
• On-page conversion optimization using Multi-variate and A-B testing (user Google optimizer to improve landing page)
• Off-page optimization=Link building (Select target URLs, link text,
• Link building through multiple channels and link purchasing through brokers and direct contacts (must be able to differentiate a quality site vs a spam site).
• Reporting on traffic, rankings, conversions and link building.
• ROI reporting
• Expert at Google Analytics and Google Website Optimizer
• Very thorough knowledge of XHTML, DHTML, CSS, Dreamweaver.
• Expert at using Keyword research tool like: Wordtracker, Google keyword tool and Keyword discovery
• Expert at analysis, optimization and submission tool like Webposition Gold.
• Knowledge on W3C and XHTML compliance
• Attention to detail and Team player