SEO & Social Media Tips

Manager - Web Analytics

• Evaluate business goals and objectives from multiple business teams and develop tracking/tagging strategies to allow individuals and teams to measure success
• Consulting directly with clients and/or their agencies on projects requiring web analytics platform selection, implementation, platform remediation, and dashboard development
• Work with client development teams to install, configure & use web analytics services such as Google Analytics, Omniture, WebTrends, Urchin, Yahoo! Web Analytics and others
• Perform quality assurance tests on tracking implementations
• Assist with tracking and improving the results of clients marketing campaigns
• Build, update and deliver weekly and monthly reports, scorecards, dashboards and key performance reports using Excel and BI tools
• Build automated Dashboards and Scorecards for various business stakeholders
• Provide best practices consulting services to clients in solving their Web analytics platform strategy and technical needs
• Partner with multiple business units within the client’s organization as well as outside the company to ensure that best practices in metrics and decision making are being exposed to the client management and core website decision makers
• Conduct platform training and knowledge sharing in web analytics for clients and the project team

Project Manager - Pay Per Click

What we are looking for

• 3-6 years experience
• BE (any stream) from a reputed engineering college
• GAP Certified Professional with proficiency in handling Google AdWords, Yahoo and Bing Paid Search Marketing platforms
• Manage complex projects with an ability to handle multiple projects at a time
• Set and meet deadlines for self as well as others in the Team
• Independently handle clients
• Maximize client’s profits by using your creative and analytical skills to write advertisements, plan campaign strategy, analyze traffic statistics and manage client’s marketing budget effectively
• Show results with majority of campaigns performing better than benchmarks
• Proactively research and contribute to the research team
• Prior experience in handling bid management tools is an additional (not necessary) advantage
• Strong in verbal, numerical and strategic reasoning
• Keen interest in technology based marketing and advertising, e-commerce and other web based channels
• Superb communication skills
• Self-starter / self-motivated individual
• People Management
• Disciplined: On attendance, deliverables and adhering to company ethical standards
• High intellectual curiosity; willingness to learn and explore

What you'll do

• Mentoring and guiding sub-ordinates and inculcating the culture of the firm
• Ensure timely implementation of projects
• Primary contact point for the client
• Leading a team of approximately 5 (after 4-6 months) in developing internet marketing strategies for clients in India and abroad
• Day to day client servicing and co-coordinating between the client and our team
• Setting and meeting deadlines / team-lines in terms of project deliverables

Project Manager - SEO

Responsibilities

• Handling a team of 5 Assistant Project Managers
• Help develop SEO strategies for clients
• Should be capable of handling multiple SEO projects at a time
• Should be able to analyze Analytics and Webmaster tools data and take action on it to improve the overall SEO performance
• Help your team members
• Handle on page & off page SEO activities for multiple clients
• Understand the business of the client
• Analyse a website from an SEO and Technical perspective
• Perform a through keyword analysis for the site
• Make an On Page Optimization incorporating the various on page elements involved in SEO
• Get the on page optimization report implemented
• Formulate a link building strategy for your projects
• Analyze the progress of your site using various analytical and webmaster tools
• Tweak the on page and off page optimization depending on performance
• Keeping abreast with the latest updates in Search engine Algorithms & Search Word In General
• Keeping abreast with the latest happenings in Google Analytics Platforms and Google Webmaster World
• Keeping abreast with progress in the internet marketing world on the whole
• Sharing your research with the entire team
• Handling the day to day activities of your Assistant Project Mangers
• Communicate with Clients and Update them on the progress of their project
• Identify Upselling opportunities within projects
• Manage the workload of your team
• Help in hiring initiatives for the SEO Team
• Participation in the training process
• Share your learning with the entire SEO team & the rest of the company in General

Job Related Skills

• Good Understanding of HTML
• Capable of Comprehending Web technologies such as PHP, ASP, Java
• Should have a thorough knowledge of Search Engines and their Algorithms
• GAIQ Certification
• Knowledge on how the search industry is progressing in general
• Knowledge of Internet Marketing as a whole
• Knowledge of techniques used to generate revenue online
• Knowledge on how the search industry is progressing in general
• Knowledge of Internet Marketing as a whole

Soft Skills

• Excellent written and Spoken English
• Good Communication Skills
• Good Interpersonal Skills
• Training Skills
• Great people managing skills
• Handling Multiple clients, team members at one go
• Capable of collaborating with other teams
• Capable of leading Client Calls

Most Important Skills

• People management and training skills
• Identify underperforming projects and strategize a turnaround
• Incorporate latest happenings in the Search world into the internal process and track results
• Make presentations and case studies

• Lead knowledge transfer Initiatives